Blue is so popular for business owners that nearly 40% of Fortune Top 500 companies have picked it for their brand.

What makes blue such a popular brand colour?

There are a couple of reasons:

it’s the colour associated with honesty and integrity (Throat chakra)
it’s traditionally the colour associated with masculinity (boys wear blue, girls wear pink)
it’s associated with accountability and responsibility, which means the job will get done

Blue helps you channel more of your authenticity through speaking up and sharing your ideas more openly. Since communication is one of the most important skills in business, this would explain the value of having blue in your branding!

Not only has blue become an established choice for corporate brands and startups who are looking to scale up globally, but it’s also been proven to generate a trustworthy vibe among small and medium sized business enterprises.

In other words, blue is dependable and if you’d like to appear that way to your customers, you should absolutely pick it as the colour for your brand.

The question is —what's next on the list after blue?

RED / PINK

It’s no surprise that the second most preferred brand colour after blue is red.

Red is a grounding colour that brings stability in alignment with the first chakra: the Root chakra.

Remember that blue is traditionally associated with the masculine energy, which makes red or pink perfect for the feminine energy that is emerging at the workplace.

Whether you are a female-led company or want to make use of the stable, dynamic feel of the red branding, keep in mind that this is a colour associated with royalty and power.

Great things can be expected from companies who choose red as their brand colour!

Think of Coca-Cola, Netflix, YouTube, LEGO, Virgin, Nintendo, H&M and Pinterest. They impact the lives of millions of people daily.

GREEN

The most heart-warming colour is none other than green. It’s the colour of the Heart chakra!

This is the third most preferred brand colour for business owners worldwide.

As an indication for commitment, empathy and connection, this is an excellent choice if you’re looking to build a community or promote education and the love of learning with your services.

Some connect green with money, others with prosperity – it is after all Nature’s favourite colour and as such it’s a symbol of life and abundance.

Just like the seasons transform Nature, your company will go through its own twists and turns as you navigate the financial climate of today’s economy. Let green be a good luck charm for your brand!

Here are some of the most successful companies who have chosen green for their branding: Spotify, Starbucks, Shopify, Land Rover, Garnier, Fiverr and Xbox.

YELLOW

What do you think of when you hear the word ‘yellow’?

Sunshine, joy, optimism, laughter, courage, inspiration, leadership? Yellow is the colour of the third chakra – the Solar Plexus chakra – and as such it’s a powerful source of positive energy.

Yellow is a great choice if you’re building a brand that promotes public speaking, supports entrepreneurs, invites creative thinking and offers research-based innovation.

If you seek to send out a bold message with your brand and attract visionary leaders to work with you: yellow is the colour for your business enterprise!

Think of IKEA, WarnerBrothers, DHL, Nikon, Snapchat, National Geographic, Ferrari, Mailchimp and Hard Rock Cafe. They support adventurous dreamers and brave leaders to execute their ideas with more success!

ORANGE

Speaking of creativity, the fourth most preferred brand colour after blue is orange.

Orange connects us deeper with our intuition as the colour of the Sacral chakra: the centre responsible for our creative evolution and our passion for life.

Make no mistake – orange is a bold colour, but the results you can achieve if you choose it for your brand will be bold, exciting and unforgettable too!

Some of the most notable brands who have picked orange as their main colour are Orange, Penguin Publishing House, Soundcloud, Fanta, Firefox, Mastercard, Amazon, Bitly and JustEat. These are certainly brands that have channeled their creative presence into our everyday in a subtle but steadfast way.

PURPLE

Finally, purple makes the fifth most preferred brand colour after blue.

As the most mystic colours of the palette, this is the link to the Third Eye Chakra: the energetic centre for imagination and grounding more of our potential through grasping the vision for what is possible for us during our lifetime.

Purple is an excellent choice if you wish to attract Creative Entrepreneurs to work with you and co-create a more technologically advanced, AI-ehnanced world full of opportunities for the next generations.

Here are some of the companies who have used purple as their brand colour: Yahoo, Roku, Milka, FedEx, Cadbury, Twitch, Microsoft Teams, Instagram and Viber. There’s a good balance between technology and chocolate in here – purple is a highly creative colour, keep that in mind if you select it as your brand colour.

Keep reading: What’s Your Brand Theme? The 7 Colours

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